Apple recently changed directions just a bit with the iPhone commercials, which now feature voices of people in different roles talking about the apps they use during certain experiences. Case in point, the latest ad, titled ‘Family Travel.’ It’s got a mom talking about using various apps to check flight status, check in right on the iPHone 3GS, watch movies, and even turn off the lights at home, remotely. Good approach, wouldn’t you say?
About Nick Bowditch
